Imagine a year-end recap so wildly off-base, it somehow manages to become a meme itself. That, my friends, is the cinematic enigma that is "YouTube Rewind 2018: Everyone Controls Rewind." Directed by Jackson Adams and Kai Hasson, this short, comedic, music-infused video is... well, let's just say it's a case study in how *not* to do a year-end recap. Prepare for a review so brutally honest, it might make you question your own existence.
YouTube, in its infinite wisdom (or lack thereof), decided to give the viewers what they "wanted" in this rewind. The result? A chaotic mess of trending topics, internet challenges and a celebrity cameo so jarring, it's straight out of a fever dream. Will Smith shows up, which is cool, but does it fit the narrative? Not even a little bit. It’s like adding sprinkles to a bowl of dog food: technically a topping, but ultimately counterproductive.
The direction is as erratic as a caffeinated squirrel on a trampoline. The editing is a visual assault, jumping from one chaotic scene to another like a hyperactive toddler. The music? A confusing, oddly-paced blend of trending sounds – it’s like a washing machine filled with mismatched socks. If I had to use a metaphor, it would be a Jackson Pollock painting created by a drunken octopus. The whole thing lacks any sort of cohesive flow, and that's putting it mildly.
Let's give credit where credit's due: Will Smith clearly phoned it in. Marques Brownlee, Nicholas Amyoony, and Tomas Arbillaga try to inject some life into the proceedings, but even their charm can't save this train wreck. It's like watching a group of incredibly talented musicians trying to play a symphony composed by a chimpanzee using a keyboard. The sheer effort is admirable, but the results…less so. (Poor Will Smith.)
The supposed theme is "everyone controls rewind", but what exactly that means is as clear as mud in a blizzard. It feels like a desperate attempt to appease everyone, and in doing so, appeases no one. It’s a reflection of the chaotic nature of online culture, perhaps, but without any insightful commentary. It’s a cinematic shrug of the shoulders dressed up in bright colours and catchy tunes. My personal reflection? It made me question my life choices.
YouTube Rewind 2018 is a cinematic black hole that sucks the joy from even the most optimistic souls. It's a prime example of how good intentions can pave the road to a truly disastrous result. This video is a prime example of "internet-induced cringe," a neologism I'm now coining. Rating: 1/10 stars (seriously, it’s a one. even the one is generous) Recommended for: Masochists, those who enjoy studying epic fails, and individuals with a high tolerance for nonsensical content. In conclusion, YouTube Rewind 2018 is the cinematic equivalent of a lukewarm cup of coffee on a cold morning: disappointing, uninspired, and ultimately forgettable. Avoid at all costs, unless you're looking for a genuinely bad time. Even then… rethink it.
Note : 5/5
Publié le 19 Jan 2025
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